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In December 1975, Kelvin Gosnell, a sub-editor at IPC Magazines, read an article in the London Evening Standard about a wave of forthcoming science fiction films, and suggested that the company might get on the bandwagon by launching a science fiction comic. IPC asked Pat Mills, a freelance writer and editor who had created Battle Picture Weekly and Action, to develop it. Mills brought fellow freelancer John Wagner on board as script adviser and the pair began to develop characters. The then-futuristic name 2000 AD was chosen as no-one involved expected the comic to last that long.
Mills' experiences with Battle and Action in particular had taught him that readers responded to his anti-authoritarian attitudes. Wagner, who had written a Dirty Harry-inspired tough cop called One Eyed Jack for Valiant, saw that readers also responded to authority figures, and developed a character that took the concept to its logical extreme, imagining an ultra-violent lawman patrolling a future New York with the power to arrest, sentence, and if required execute criminals on the spot. Meanwhile, Mills had developed a horror strip, inspired by the novels of Dennis Wheatley, about a hanging judge, called Judge Dread (after the reggae and ska artist of the same name). The idea was abandoned as unsuitable for the new comic, but the name, with a little modification, was adopted by Wagner for his ultimate lawman.
The task of visualising the newly named Judge Dredd was given to Carlos Ezquerra, a Spanish artist who had previously worked with Mills on Battle, on a strip called Major Eazy. Wagner gave Ezquerra an advertisement for the film Death Race 2000, showing the character Frankenstein clad in black leather, as a suggestion for what the character should look like. Ezquerra elaborated on this greatly, adding body-armour, zips and chains, which Wagner originally thought over the top. Wagner's initial script was rewritten by Mills and drawn up by Ezquerra, but when the art came back a rethink was necessary. The hardware and cityscapes Ezquerra had drawn were far more futuristic than the near-future setting originally intended, and Mills decided to run with it and set the strip further into the future. By this stage, however, Wagner had quit.
IPC owned the rights to Dan Dare, and Mills decided to revive the character to add immediate public recognition for the title. Paul DeSavery, who owned Dare's film rights, offered to buy the new comic and give Mills and Wagner more creative control and a greater financial stake. The deal fell through, however, and Wagner walked. Mills was reluctant to lose Judge Dredd and farmed the strip out to a variety of freelance writers, hoping to develop it further. Their scripts were given to a variety of artists as Mills tried to find a strip which would make a good introduction to the character, all of which meant that Dredd would not be ready for the first issue.
The story chosen was one written by Peter Harris, extensively rewritten by Mills and including an idea suggested by Kelvin Gosnell, and drawn by newcomer Mike McMahon. The strip debuted in prog 2, but Ezquerra, angry that another artist had drawn the first published strip, quit and returned to work for Battle.
The opening line-up
Mills had created Harlem Heroes, about the future sport of aeroball, a futuristic, violent version of basketball with jet-packs. Similar future sport series had been a fixture of Action, and the similarly-themed film Rollerball had been released the previous year. Wanting to give the new comic a distinctive look, Mills wanted to use European artists, but the work turned in on Harlem Heroes by Trigo was disappointing. Veteran British artists Ron Turner and Barrie Mitchell were tried out, but the newcomer Dave Gibbons won the editor over with his dynamic, American-influenced drawings and got the job. Mills wrote the first five episodes before handing the strip to Roy of the Rovers writer Tom Tully.
Dan Dare was extensively revamped to make it more futuristic. In the new stories he had been put into suspended animation and revived several centuries in the future. Several artists were tried out before Mills settled on Italian artist Massimo Belardinelli, whose imaginative, hallucinatory work was fantastic at visualising aliens, although perhaps less satisfying on the hero himself. The scripts were endlessly rewritten in an attempt to make the series work, but few Dan Dare fans remember this version of the character fondly. Belardinelli and Gibbons later switched strips, with Gibbons drawing Dare and Belardinelli drawing the Harlem Heroes sequel Inferno. When Gibbons took over Dare in Prog 28 the strip was refashioned as a 'Star Trek' style space opera.
The other opening strips were M.A.C.H. 1, a super-powered secret agent inspired by The Six Million Dollar Man; Invasion!, about a "Volgan" (thinly disguised and originally billed as Soviet, but changed before printing to a "neutral" antagonist) invasion of the United Kingdom opposed by tough London lorry driver turned guerrilla fighter Bill Savage; and Flesh, a strip about time-travelling cowboys farming dinosaurs for their meat.
After 16 issues, Mills quit as editor and handed the reins to Kelvin Gosnell, whose idea it was in the first place. Gosnell appeared as the fall guy in the Tharg photostrips that were a feature of the comic in its early years.