Doctor Who Adventures

[Pip Madeley]

I only buy it if there's a really cool gift I can use in my everyday life, like the excellent pencil cases.

[Milky Tears]

More good news from the latest ABC circulation figures.

A mammoth* average circulation of 155,030 (Jan-Jun 2007).

That's up from just over 100,000 six months ago and 78,000 a year ago.


Some other children's mags/comics:

Toxic - 48,006 (DWA's "Primary Boys" rival)
The Simpsons Comics - 119,720
Disney's Princess - 69,021
Barbie - 58,020
Girl Talk - 86,265
Toybox - 92,500
Bob the Builder -68,041
Teletubbies - 55,120
Underground Ernie - 38,259


Nabbed from Outpost Gallifrey:

We're up an amazing 99% year-on-year, and we are officially the country's fastest-growing consumer magazine. And what's more, sales are still rising, so who knows where we'll end up!

Thanks to everyone who's supported us, it's greatly appreciated by Moray, me and all the team.

Paul, DWA

Must be those multiple free gifts.


It's good to see DWA's sales are up... especially after this news last week.



* well, it's mammoth for 2007.

[Pip Madeley]

Does this mean Doctor Who Adventures is the best selling children's magazine in the UK?

Truly a golden age.

[Milky Tears]

Best-selling out of the ones listed on the ABC site. The Dandy/Beano are never listed, but I think they're down to about 100,000 these days. The Dandy must be in trouble if they're having another revamp (see link in my last post).


Only Beano/Dandy figures I can find are in this DC Thompson readership/ marketing thingy and media pack.

Bart Simpson was on the first cover of DandyXTreme, according to Wikipedia!

[Milky Tears]

The Beatles are in Issue 36's comic strip.

[Milky Tears]

My mask doesn't fit!

Am I the last PS Doctor Who Adventures buyer left standing?

[Andrew Curnow]

Looks like it. Even my 10 year old has given it up!!

[Jon Masters]

My mask doesn't fit!

Am I the last PS Doctor Who Adventures buyer left standing?

Nope - Sam liked his mask and fingers, though I did think it made him look more like Leatherface than a scarecrow

[Rob McCow]

We'd still be buying it, but our house is now full of free gifts / crap that we have no use for!

[Pip Madeley]

It's been a while, but there's some important news:

Doctor Who Adventures – now weekly! Stand by for more adventures in time and space! From the next issue of Doctor Who Adventures, readers can get a new monster-packed issue of the successful children’s magazine every Thursday!

Note the fanboyish Doctor Who Weekly! in the corner.

[Rob McCow]

Are they canning the free gifts yet?

[Pip Madeley]

Not as far as I know, though I notice they're fairly repetitive these days - pencils, notepads etc... is Milky still buying them?

[Milky Tears]

Keep up, Pip. They announced it was going weekly over a month ago (in DWA 45 - 13th December 2007).

Think they've got a special free gift planned for Issue 50, but I might have to stop buying it soon. I'm running out of "Free Gift Storage Space".

[Captain Tancredi]

Actually, the stationery sets seem to come around almost providentially at the times when I need a new pencil/pen/rubber/six inch ruler for work.

[Dirk Gently]

...six inch ruler for work.

Which do you prefer, a tiny King or Queen Monarch?

[Pip Madeley]

Actually, the stationery sets seem to come around almost providentially at the times when I need a new pencil/pen/rubber/six inch ruler for work.

I heard they're giving away rubbers in Torchwood magazine...

[Dave Tudor]

I think I might have to buy this, if only to learn how to stomp like a Cyberman.

Wonder what the likelihood is of this eventually being renamed 'Doctor Who Weekly'...?

[Rob McCow]

It seems just as likely that they'll keep upping the release rate - first fortnightly, then weekly and by 2014, daily.

Then, in the year 2020, the amount of Doctor Who Adventures free gifts will reach critical mass and everyone in the country will turn into a boggle-eyed, Slitheen-masked, Krillitane-fingered talking TARDIS FM-AM Alarm clock.

[Milky Tears]

The latest ABC figures (Jul-Dec 2007) were in last Friday:

In the youth market, BBC Worldwide's Doctor Who Adventures, now a weekly and targeted at both girls and hard-to-reach boys, rose a massive 44.1.% year on year and was steady compared to the first six months of 2007 at 154,989

Top results for BBC Magazines in latest ABCs

Toni Round, Managing Director, Youth & Children's Magazines, says: "Our pre-teen portfolio continues to perform brilliantly, with Doctor Who Adventures retaining its position as the top selling title in the market demonstrating that the huge popularity of the brand remains even when the programme is off air.

"With the new series due back in the spring, we're optimistic that sales will continue to be strong for the year ahead. And Girl Talk's done it again – in a market that has seen fierce competition, Girl Talk has put in another strong performance, both year on year and period on period. We consistently give young girls what they want and are rewarded with a loyal readership.

ABC

Doctor Who Adventures - 154,989
Scooby Doo - 54,167
The Beano - 74,419
The BeanoMAX - 51,431
The Dandy - 28,550
Toxic - 54,049
Transformers - 45,092
Spectacular Spiderman - 45,595

Barbie - 55,018
Bratz - 64,279
Disney's Princess - 69,023
Girl Talk - 86,955
Bob The Builder - 57,139
The Simpsons Comics - 133,086
Toybox - 82,607

I fear for The Beano and Dandy.

Where's Robin Hood Adventures? Issue 6 was hard to find (I actually missed it) and there's no sign of Issue 7!

[Milky Tears]

Anyone else still buying it? I've got all the free gifts still sealed!


I was even sad enough to buy this...

http://www.mirror.co.uk/2009/06/11/f...5875-21432844/

[Paul Monk]

I quite often buy it for William. He seems to like it. Most of the free gifts get trashed within minutes though.
Except for the Davros mask which has lasted a while. He wore the David Tennant mask the other day and it was quite unnerving. DT's head on the body of a 3 year old.